Origin Story

You know that moment when you're standing in your kitchen at 2 AM, staring at the wreckage of what you thought your life was supposed to look like — and realize it was all a mirage? Yeah.

For years, I made myself smaller, quieter, and had perfected the art of walking on eggshells in hopes to make myself - enough. But here’s the thing; under the weight of truth, eggshells still crack  no matter how small you make yourself.

As part of my healing journey, I sat by the ocean for hours and watched how the waves changed. They'd reshape the coastline, refusing to apologize to the shoreline for existing.  Like some kind of salt-soaked philosopher, I realized I didn’t need to apologize or stay quiet anymore. I needed to pull my creative head out of the sand and make waves and reshape the coastline. 

Turns out, when you start speaking your truth through art, you discover you’ve got a whole lot to say. I wanted to speak to women who’ve been told they’re too sensitive, too slow, too much or often not enough. 

The saltwater slowly washed away my fears and that’s how Sisurf was born — my love for the Ocean and a resilience I could not define -- until I discovered sisu.

Sisu is more than a word, its a mindset. The Finnish word for unshakable inner strength and grit. And surf, is feminine energy in motion- deep, intuitive, sometimes calm, sometimes crashing, but always powerful.

So I merged the two. Because apparently, I don’t do anything the simple way.

I wanted Sisurf to be more than a clothing brand, I believe in a community for women rebuilding after abuse, trauma, or loss that have something to say about it, no matter how loud or soft.

Our designs will move with you through every messy and beautiful phase of healing. Back to the woman you were meant to be before you were edited. The wave they didn't see coming. 

If it speaks to you, it was meant for you.

Welcome to Sisurf.